The Grapes We Grow: 100% Ontario
When you choose VQA or 100% Ontario wine: Stand proud, support local, drink Ontario.
What are VQA Wines?
Buying local—and cutting down on "food and drink miles"—has become a modern, meaningful lifestyle rooted in sustainability, authenticity, and community pride.
There are countless reasons to reach for Ontario wine. Every bottle made from 100% Ontario-grown grapes strengthens our provincial economy, supports local farm families, and honours the skill and dedication of our grape growers.
For a guaranteed local choice, look for the VQA (Vintners Quality Alliance) symbol. VQA wines are crafted fro 100% Ontario-grown grapes and must meet rigorous standards set by VQA Ontario, ensuring quality, traceability, and true regional character.
Ontario also produces exceptional wines made entirely from local grapes that aren't VQA. These bottles clearly state their origin—watch for "Product of Canada" or grape content details on the label.
However you pour it, choosing Ontario-grown wine means choosing local quality, local craftsmanship, and local pride.
What are IDB wines?
Understanding International Domestic Blends in Ontario
International Domestic Blends (IDB) are wines made by blending imported wine or juice with Ontario-grown grapes. In Ontario, IDB wines must contain a minimum of 25% Ontario grape content—the remaining 75% can be sourced internationally.
Despite their mixed origin, IDB wines make up a significant share of the province's wine sales. According to the LCBO, Ontario consumers purchase approximately 20 million litres of VQA wine each year, compared to 56 million litres of IDB wines. In sheer volume, IDB wines dominate what many consumers perceive as "Ontario wine".
As the Ontario government explores expanded retail access for beverage alcohol, there is a critical opportunity to modernize policy and create incentives that prioritize 100% Ontario-grown wine in new retail environments.
The Grape Growers of Ontario continue to advocate for policies that strengthen support for local grapes, local growers, and the long-term sustainability of Ontario's grape and wine industry.
Ontario Grapes in Three Seasons
Winter is like a glass of Pinot Noir
Fall is like a glass of Cabernet
